SAVE THE ANIMALS POSTCARDS
This postcard series serves as a promotional campaign concept for the World Wildlife Foundation. Using color, imagery, and type, this postcard series is focused on promoting saving the animals and combatting wildlife extinction. Each postcard uses an image of wildlife with the animal facing the viewer to evoke a sense of seriousness and empathy. Color is also associated with each postcard to evoke additional feelings. Green symbolizes growth and harmony, brown symbolizes stability, purple symbolizes power and ambition, and blue symbolizes depth and stability. The type used throughout the series gives a sense of excitement while maintaining a sense of seriousness.