Odyssey Airlines is a branding concept that focuses on making traveling easier for people with disabilities. The overall branding gives a look and feel of freedom, compassion, accessibility, and adventure. The color palette is limited to blue, orange and white. Blue expresses trust, loyalty, and confidence; orange expresses enthusiasm, determination, and encouragement; white symbolizes a new beginning. The images, icons, and graphic elements used throughout the brand represent air travel, adventure, and accessibility. The type used in the branding creates a sense of comfort, cleanliness, and efficiency.