HISTORICAL PROMO POSTERS
Using design elements from the Swiss International (left) and Art Nouveau (right) movements, these posters serve as promotional material concepts. The poster on the left uses the branding guidelines for the Muscular Dystrophy Association. With a focus on simplicity, legibility, and objectivity, this poster resembles that of the Swiss style. The use of sans serif typography combined with photography imitates posters of the Swiss International style. The poster on the right uses the branding guidelines for Nebraska Brewing Co. The use of stylized forms and textures along with ornate typography resembles that of the Art Nouveau style.